AI Insights · Timothy · July 2023
Top 5 Personal Finance Budgeting and Planning Apps on iOS in the US - Q2 2023
Discover the performance trends of the top 5 personal finance apps on iOS in the United States during Q2 2023, including weekly downloads, revenue, and active users.
In the second quarter of 2023, the top personal finance budgeting and planning apps on iOS in the United States showcased notable performance trends. Here’s a closer look at their weekly downloads, revenue, and active users.
Rocket Money - Bills & Budgets experienced a varied performance in Q2 2023. Weekly revenue started at around $106K at the end of March, peaking at approximately $118K in late April, before gradually declining to about $96K by the end of June. Downloads saw a significant rise from 81K in late March to a peak of nearly 108K in the last week of June. Meanwhile, active users steadily increased from 873K to 935K over the quarter.
Splitwise saw a steady revenue increase from $4.1K in late March to a peak of $5.5K in mid-June. Downloads fluctuated, starting at approximately 40K in late March, peaking at around 47K in late May, and then slightly declining to 37K by the end of June. Active users showed a similar trend, with numbers starting at 94K, peaking at nearly 100K in early May, and ending at around 92K.
Mint: Budget & Expense Manager showed consistent weekly revenue, starting at $23.7K in late March and peaking at $26.8K in mid-April before stabilizing around $17.8K by the end of June. Downloads ranged from 32K in late March to a peak of 37K in late April, maintaining around 31K to 35K towards the end of June. Active users increased from 627K in late March to a peak of 680K in early May, stabilizing around 630K to 645K towards the end of the quarter.
Cleo: Cash advance & Credit maintained consistent download numbers, starting at 14.3K in late March and peaking at 24.9K in early June. Active users increased steadily from 139K in late March to a peak of 163K in early June, ending at approximately 155K by the end of the quarter.
EveryDollar: Personal Budget showed a fluctuating revenue trend, starting at $67.8K in late March, peaking at $82.1K in late April, and then declining to around $47.5K by the end of June. Downloads ranged from 11.4K to 24.6K, with a peak in early June. Active users varied, starting at 205K in late March, peaking at 225K in early June, and then decreasing to 184K by the end of June.
These insights are based on data from Sensor Tower. For more in-depth analysis and additional insights, visit Sensor Tower.
